Executive Team

Paul Shapiro

President, Vie for the Kids, Inc.

Career: CEO, PS212 Degrees: 25+ years of consulting and operating experience with premiere brands. Built and led global teams and change management across multiple functions, including Sales & Marketing, Communications, Operations, Supply Chain, Product, Data Analytics, etc. Created start-ups, scaled businesses and orchestrated turnarounds.

Family: Wife Lisa, kids Zoe and Nate, and Black Lab, Charlie

Passion: Spending time with family, hunting and fishing, and making a difference in the health and wellness of kids who need our help


Chris Swetzes

Vice President, Vie for the Kids, Inc.

Career: CEO, HogFlight Productions

Family: Mom, Dolores, Dad, Bruce, Sisters, Danielle and Michelle, and Yorkie Terrier, Lily

Passion: Spending time with friends and family, all things outdoors, taking amazing  pictures and videos, and kicking cancer’s ass.


Michael Pastore

Treasurer, Vie for the Kids, Inc.

Career: VP, Operations - Kaman Distribution Group, B.S. Finance - University of Scranton; M.B.A. - Drexel University

Family: Wife, Cindy and daughters, Lauren and Rachel; Mini Australian Shepard, Riley

Passion: Family, Travel, SeaRay 240SD, Wawa Coffee, Tastykakes and Philadelphia sports teams


Cindy Pastore

Secretary, Vie for the Kids, Inc.

Career: 15 years’ experience in technology industry (last position with Hewlett-Packard); Avon Education Foundation board member and grant reader, Franklin and Marshall College, BA in English

Family: husband Michael; daughters Lauren, a cancer survivor, and Rachel; dog Riley

Passion: Travel, reading, philanthropy


Ray Gerosa

Career: VP, Regional Director at Jack Morton Worldwide, UConn, BS in marketing.

Family: Wife Linda, kids Amanda and Peter, dog Avery

Passion: UConn Huskies, New York Giants, golf, family and philanthropy


Jason Sobocinski 

Career: Owner/Operator Olmo Kitchen, Caseus Cheese Truck, Ordinary, Black Hog Brewing Co., Mystic Cheese Co. BU Masters in Gastronomy

Family: Wife Kelly and Kids Tavin, Rylan and Emersyn and Great Dane, Brisket

Passion: Smoking meats and eating everything, fishing, soccer, adventure with his family, sustainability and philanthropy